The Internet and Business
The Internet really only entered our general consciousness in the mid-1990s. And even then, when it came to business, most talk about the Internet centered around questions rather than answers.
Today, the Internet has become an indispensable part of many people's lives. It is a major part of modern life and an important resource for doing business. Growing rapidly, the Internet stretches the frontiers of what is and isn't possible further and further each year.
By some estimates, there are over 10 million Web sites on the Internet and about 35 billion e-mails sent around the world every day. Meanwhile, e-commerce accounts for billions of dollars in retail and travel sales every year, and this volume continues to grow steadily.
As you probably know, the Internet has made a lot of people rich. Some of today's biggest corporations attained their stature by taking advantage of the incredible opportunities on the Internet -- particularly the opportunity for low-cost advertising and commerce, better known as e-commerce.
Moreover, the Internet has revolutionized the practice of shopping by creating a virtual marketplace online. People no longer have to physically visit a store or supermarket to purchase goods. They can simply visit a Web site, order a product online and expect delivery in a few days (or, in the case of a CD, they can download it directly).
In addition, the Internet has also changed the landscape of personalized or one-on-one marketing. Unlike any other advertising medium, the Internet provides the quickest and cheapest way to spread information to enormous groups of consumers at the same time.
For businessmen, the question is no longer whether they should enter the field of online marketing, but rather, how should they do so. Businessmen want to know the right way to plan and implement their online presence.
Have you tried tapping into the vast marketing power of the Internet? If not, this manual will show you how to take advantage of the incredible opportunities in cyberspace. It will define the terms, present the opportunities and enumerate the steps you need to take to make the Internet work for you.
